In the fast-moving world of India, the fast-food industry has taken on rapid growth. Changing lifestyles of consumers, urbanization, and the advent of food delivery services are altering the ways in which fast-food brands are targeting and retaining customers. These can be effective, with traditional forms of advertising being by way of billboards or digital ads, though they limit a brand considerably, which includes the ever-increasing airtime costs, location restrictions, and ad fatigue. This is where vehicle branding came to be one game-changing strategy for marketing.
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